AIO Watch
The Great Shift: from search to recommendation
Discovery is moving from a path where the customer searches and evaluates to one where AI evaluates and recommends first. AIO optimizes for the new path.
What it means
Discovery is moving from a path where the customer searches and evaluates to one where AI evaluates and recommends first. AIO optimizes for the new path.
Why we track it
As AI Optimization matures, its vocabulary settles. We watch which terms practitioners actually use, because shared language is one of the clearest signs a field is taking hold. The canonical definitions live on AIO Facts; here we note the words moving into common use.
Key points
- Discovery is moving from a path where the customer searches and evaluates to one where AI evaluates and recommends first. AIO optimizes for the new path.
Questions
Common questions
How is AI changing discovery?
Discovery is moving from a path where the customer searches and evaluates to one where AI evaluates and recommends first. AIO optimizes for the new path.
Keep reading
Related in AIO Truth
AIO is the term for the age of AI recommendation.
Read the canonical definition and the seven pillars, then see the term tracked in the wild.